We're Not an Agency.
We're a Coalition of Specialists.
Every GrowthBoost project brings together a hand-picked team of strategists, designers, writers, and filmmakers, each one exceptional in their field. No juniors. No generalists. No fluff.
Meet Michael. The Strategist
Who Is Behind GrowthBoost.
Michael is a digital growth consultant, strategist, and creative director who helps brands, founders, and purpose-led organisations clarify their message, strengthen their offer, and communicate with greater impact. He is the founder of Danzy Design and Marketing Ltd, and the creator of GrowthBoost.
His work sits at the intersection of strategy, communication, and creative execution. He is especially skilled at taking complex ideas, scattered messaging, or underdeveloped offers and turning them into something clear, compelling, and commercially useful.
Michael supports clients with value proposition development, offer positioning, funnel strategy, website messaging, service presentation, and high-level creative direction across digital touchpoints. Whether shaping a workshop offer, refining a proposal, clarifying packages, or directing a brand's visual and verbal identity, he brings structure, insight, and creative precision.
Known for simplifying without weakening the message, he helps clients uncover what makes them valuable and express it with confidence. His approach is thoughtful, practical, and grounded in real-world outcomes.
Alongside his consulting work, Michael brings strong facilitation and teaching instincts, helping people not only improve their marketing and messaging, but understand the thinking behind it, so they can build with greater clarity, purpose, and confidence.
"I don't just help you say it better. I help you say the thing that actually makes someone decide."
Clients describe him as punctual, direct, and "second to none" when it comes to strategy and clarity. They come to him when they're stuck in their own head, struggling to explain what they do, and they leave with a message that finally lands.
Michael leads every GrowthBoost engagement. He runs the Value Proposition Workshop. He writes or oversees every word of copy. And he holds the strategic thread across every element of the project, design, message, and conversion architecture, so nothing slips through the cracks.
World-Class Partners.
Project by Project.
GrowthBoost is deliberately lean. We don't carry a roster of full-time staff. We bring in the best person for each job, specialists who've worked at the highest level in their field and who care about the outcome as much as we do. Here's who you might be working with.
Laith Wallace
UX & Product DesignLaith is a Product Design Manager, speaker, and educator with over a decade of experience working with some of the most recognisable brands in the world, Aviva, Adidas, British Airways, Orange, Nestlé, Eurosport, and Discovery Networks, to name a few.
He specialises in business and design strategy, product design, and user experience, bringing the kind of precision and intentionality to every layout that turns a visually impressive page into a page that works. When the design has to earn its keep, Laith is the person we call.
He also teaches and mentors the next generation of designers. Which means he's not just experienced, he's someone who can articulate why every design decision matters.
Gavin Campbell
Illustration & Visual IdentityGavin is an international illustrator, art director, and Adobe influencer whose client list reads like a who's who of global creative: Adobe, The NBA, Microsoft, Sony Music, Vogue, Ryanair, RCA Records, Shell, and Persil.
He's entirely self-taught, no formal creative education, which makes his perspective both refreshing and formidable. He understands what it means to earn your place in a room by the quality of your work alone.
When a GrowthBoost project calls for visual identity work, bespoke illustration, or creative direction that needs to feel genuinely premium, Gavin is who we bring in.
Adobe called him one of Europe's most creative talents. His former clients at Sony Music described him as someone who "cements projects by visually constructing a vision." Microsoft credited him with growing key social metrics during a flagship campaign. We'd call him indispensable.
Anderson West
Film Direction & Video ProductionAnderson is an award-nominated director and writer with over a decade of experience making short films, commercials, and documentaries for companies across the UK. He studied Film Production at Staffordshire University and has since built a reputation for authentic, multi-layered storytelling.
His American and British dual heritage gives him a perspective that most filmmakers simply don't have. He doesn't tell one side of a story, he finds the whole story. And that quality translates directly into video content that feels real rather than produced.
When a GrowthBoost project includes video, whether that's a Trust Accelerator explainer, a testimonial shoot, or a brand film, Anderson brings the creative and technical rigour to make it land.
A three-time finalist of Pitch UK. Internationally screened. And someone who genuinely believes that there is no boring story, just filmmakers who haven't done it justice yet.
Jonathan Dantzie
Artist, Illustrator & Creative DirectorSome of the most compelling creative talent never sat in a lecture hall. Jonathan Dantzie is proof of that.
A self-taught artist, illustrator, and creative director, his work spans illustration, mural art, and visual identity, with one thread running through all of it: the ability to make people feel something before they've read a single word.
When Porsche Leicester needed an artist who could translate the soul of their brand into something visual and visceral, they commissioned Jonathan. That trust isn't handed out lightly.
His large-scale mural work for care homes shows a different side, sensitivity, warmth, and dignity in spaces where the environment directly affects how people feel every day.
As Creative Director at Danzy Design & Marketing, he ensures what a business looks like is as persuasive as what it says. He's also actively developing his animation practice. Watch that space.
The Best Work Doesn't Come
From the Biggest Team.
It comes from the right people, working on the right brief, with total clarity about what the page needs to do.
We don't believe in account managers who relay messages. We don't believe in junior designers interpreting a senior's vision. And we don't believe in agencies that win the pitch and then hand the work to someone you've never met.
Every GrowthBoost project is led by Michael, personally. The partners we bring in are people he has worked with directly, trusts completely, and holds to the same standard he holds himself.
That standard is simple: does this page convert? Does this copy make someone feel seen? Does this design make the decision easier? Does this video remove the last reason to hesitate?
If the answer isn't yes, it isn't finished.
Want to Know What
We Would Do With Your
Aesthetic Spa?
Book a 25-minute strategy call. Michael will review your current page, your ad setup, and your offer, and tell you exactly where the students are slipping through.